Pearson BTEC Level 5 HND Diploma in Business (Marketing) (QCF)

Overview

Pearson BTEC Level 5 HND Diploma in Business (Marketing) gives an overview of the marketing function. It will consider the purchase decision-making process and the variables and situations influencing buyer behaviour as well as exploring the marketing research process; the ability to determine specific promotional activities in response to target audience; the application and evaluation of analytical tools to create a marketing plan; and sales planning and operations and the different stages of the sales process.

This course offers greater depth and specialisation of the knowledge on marketing. Focussing on the fundamental skills and knowledge required to undertake promotional activities, students will learn about understanding markets, conducting research, planning and executing promotional campaigns.

Learning Objectives

  1. To equip individuals with knowledge, understanding and skills for success in Marketing, Promotion and Sales positions in business;
  2. To provide specialist routes of study which relate to individual professions within the Marketing aspect of the business in which learners are working or intend to seek employment;
  3. To enable progression to an undergraduate degree or further professional qualification in marketing or related areas;
  4. To support individuals employed or entering employment in the business marketing field;
  5. To develop the individual’s ability in the marketing areas of business through effective use and combination of the knowledge and skills gained in different parts of the programme.

Course Duration

Full Time: 16 Months (3 hours per day X 5 days a week)

Part Time: 22 Months (3 hours per day X 3 days a week)

Modules

  1. Business Environment
  2. Managing Financial Resources and Decisions
  3. Organisations and Behaviour
  4. Marketing Principles
  5. Aspects of Contract and Negligence for Business
  6. Business Decision Making
  7. Business Strategy
  8. Research Project
  9. Marketing Intelligence
  10. Advertising and Promotion in Business
  11. Marketing Planning
  12. Sales Planning and Operations
  13. Personal and Professional Development
  14. Small Business Enterprise
  15. Management Accounting: Costing and Budgeting
  16. Quality Management in Business

Entry Requirements

Local Student Admission

Admission Requirements

  • Singaporean students with at least 18 years of age; one GCE ‘A’ Level subject in Mathematics or Science subject or successful completion of a recognised Access or Foundation programme including LCCI, Cambridge International Diploma, IB Diploma, Pearson BTEC Level 3 90-credit Diploma in Business, Diplomas and other equivalent qualifications; or
  • Mature candidates over 30 year of age, who have at least 8 years of relevant industrial and commercial experience but who do not possess the required qualifications may also be considered. Suitable industrial and commercial experience refers to:
    • Sales/Customer Service
    • Cashier/Basic accountancy work
    • Administration assistant
    • Self-employment of a registered business

International Student Admission

Admission Requirements

  • Foreign students with at least 18 year of age; successful completion of High School 12th Grade (12 years of formal education) OR GCE ‘A’ level equivalent plus IELTS score of at least 5.50 (or equivalent) or have reached a level of competence equivalent to a TOEFL score of 500 or successful completion of a recognised Access or Foundation programme or TEG Certificate in General English and English for Academic Purposes (Level 3) is required.
    • Students Students who have successfully completed 2 years of full-time study conducted in English medium may satisfy the English Language requirement; or
    • Students who do not meet the above requirements are required to pass TEG English Language Entry Test OR an interview to be conducted by the TEG International College Academic Director.

Programme Fee

Local Student

Application Fee: S$107

Full-time Programme (Local Admissions)

Course Fee*: S$12,800

Assessment Fee*: S$750

Course Material Fee*: S$250

Medical Insurance*: S$100

Part-time Programme

Course Fee*: S$8,960

Assessment Fee*: S$750

Course Material Fee*: S$250

Medical Insurance*: S$100

Singaporean/ PR are entitled fee discount for the programmes. Please contact our Sales & Marketing consultant for more information.

Financial Aid / Available Grants

International Student

Application Fee: S$139.10

Full-time Programme

Course Fee*: S$12,800

Assessment Fee*: S$750

Course Material Fee*: S$250

Medical Insurance*: S$100

International students can enjoy fee discount for certain programmes. Please contact our Sales & Marketing consultant for more information.

* All fees are exclusive of 7% GST & 3% FPS and may be subject to change.
*The above does not include Miscellaneous Fees, which refer to any non-compulsory and non-standard fees which the student will pay only when necessary or applicable. Such fees are normally collected on an ad-hoc basis by the PEI when the need arises.


Notice: ob_end_flush(): failed to send buffer of zlib output compression (1) in /home/cwsws35qpb5z/public_html/wp-includes/functions.php on line 4339

Notice: ob_end_flush(): failed to send buffer of zlib output compression (1) in /home/cwsws35qpb5z/public_html/wp-includes/functions.php on line 4339

Notice: ob_end_flush(): failed to send buffer of zlib output compression (1) in /home/cwsws35qpb5z/public_html/wp-content/plugins/really-simple-ssl/class-mixed-content-fixer.php on line 111